Story by Ntombizodwa Dlamini
Mondays Mag Publications
In the vast expanse of the African fashion landscape, Ludo Masala is emerging as a remarkable new star. Her effortless charm and striking features captivate audiences, while her unbridled passion for her craft is evident in every project she undertakes. By blending traditional African aesthetics with contemporary fashion trends, Ludo is redefining beauty and modelling standards. Through her work, she inspires a new generation of models to embrace their unique identities and showcases the rich diversity found within African fashion, encouraging innovation and creativity in the industry. "This Kalanga beauty from Botswana is not just a face; she's a force to be reckoned with, using her platform to challenge conventional norms, redefine cultural representation in the global fashion industry, and inspire a new generation of fashion enthusiasts to embrace their uniqueness, break barriers, and dream beyond boundaries.".
Born and raised in Gaborone, Ludo grew up watching fashion shows and pageants on TV. "Being raised in such a surrounding gave me many opportunities, as it was constantly being brought up through adverts, posters, and flyers around," she recalls. With the support of her family, Ludo began pursuing modelling opportunities in her teens.
Ludo made her modelling debut in 2021 and quickly gained recognition from prestigious brands and designers. She reflects on the initial hurdles she faced in the competitive industry, including the challenge of gaining visibility and building a strong portfolio. These obstacles required her to be persistent and proactive in seeking opportunities. Ludo's journey underscores the importance of resilience and strategic networking in the fashion world, proving that with passion and dedication, success is achievable even in challenging environments. She has since worked with notable brands like Organic Naturals and Aunt Jackie's, and has walked the runway for several high-profile fashion shows, including the KAMA fashion show and The Comfy Fashion Show.
But Ludo is more than just a pretty face. She is passionate about using her platform to empower and inspire young women, particularly those from underrepresented backgrounds. "I believe that fashion should be inclusive and diverse, and I am committed to helping create a more equitable industry," she emphasizes.
What’s next for Ludo is not just a step in her career; it's a bold leap into a future that champions inclusivity and celebrates diversity in the world of fashion. With aspirations to grace the runways of prestigious designers like Chanel and the innovative Fenty Beauty, Ludo embodies the potential to disrupt traditional industry norms. Her vision extends beyond mere modeling; she seeks to collaborate with brands that align with her values, fostering a fashion landscape where every individual feels represented and empowered. This commitment to inclusivity is not just a personal goal; it resonates with a growing movement in fashion that recognizes the importance of diversity in artistry and representation. By advocating for these principles, Ludo not only paves the way for her success but also inspires others to break barriers and redefine beauty standards. Supporting her journey means investing in a brighter, more inclusive future that benefits the entire fashion ecosystem.
Ludo Masala is undoubtedly a star on the rise, effortlessly blending stunning looks with a captivating personality that draws everyone in. Her unwavering dedication to her craft shines through, making her not just a talent to watch but a future icon to celebrate. "My goal is to leave a mark in this industry that will be forever remembered," she confidently states—a testament to her ambition and vision. Supporting Ludo means championing a remarkable journey that promises to inspire and leave a lasting impact on the entertainment world. Don’t miss the chance to witness her ascent!
Styling:
Dress by Pretty Keakile known as “Pretty Crotchet” Jewelry - KWA BW
Makeup: by Makeup- blackopalke known as BLK OPL
Hair: by blackopalke known as BLK OPL
Photo By ke_boikhutso
Story from : Ludo Masala
Editor-In-Chief: Ntombizodwa Dlamini
Mondays Magazine Publications
Designed by The Mondays Studio & Kvn
Published on the 05th January 2025
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